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Using A Strong Questionnaire To Harvest High-Quality Data
As published on July 6, 2010 in the July 2010 issue of the Quirk’s Marketing Research Review. The advent of user-friendly online survey tools in recent years has created the illusion that anybody can...
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A Better Format for Multiple-Choice Questions in Online Surveys
Multiple-choice questions (check all that apply) are one of the most common question formats found in online surveys. However, there are a couple of problems with this type of question: It often...
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Understanding the Pros and Cons of Mixed-Mode Research
As published in the July 2011 issue of the Quirk’s Marketing Research Review. The concept of mixed-mode surveys is nothing new, but it seems to be gaining traction in the research community. Among the...
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